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140 Characters: A Style Guide for the Short Form
by Dom Sagolla
Paperback, October 2009
US $17.95
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
by Jay H. Heyman
Hardcover, May 2008
US $24.95
The Arab World Unbound: Tapping into the Power of 350 Million Consumers
by Vijay Mahajan
Hardcover, August 2012
US $39.95
The Arab World Unbound: Tapping into the Power of 350 Million Consumers
by Vijay Mahajan
E-Book, July 2012
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
Hardcover, November 2006
US $27.95
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
Hardcover, November 2006
US $27.95
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
E-Book, January 2011
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
E-Book, January 2011
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Revised Edition
by Norman M. Bradburn, Seymour Sudman, Brian Wansink
E-Book, May 2004
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
by John Foley, Julie Kendrick
Hardcover, February 2006
US $29.95
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
by John Foley, Julie Kendrick
E-Book, January 2006
Bayesian Statistics and Marketing
by Peter E. Rossi, Greg M. Allenby, Rob McCulloch
Hardcover, December 2005
US $92.50
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
Hardcover, January 2011
US $32.95
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
E-Book, December 2010
Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
by Roy Langmaid, Mac Andrews
Hardcover, December 2003
US $75.00
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
Hardcover, October 2002
US $29.95
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
Hardcover, October 2002
US $29.95
The Buying Brain: Secrets for Selling to the Subconscious Mind
by A. K. Pradeep
Hardcover, August 2010
US $27.95
CauseWired: Plugging In, Getting Involved, Changing the World
by Tom Watson
Paperback, December 2010
US $16.95
Chief Customer Officer: Getting Past Lip Service to Passionate Action
by Jeanne Bliss
E-Book, January 2011
Chief Customer Officer: Getting Past Lip Service to Passionate Action
by Jeanne Bliss
Hardcover, March 2006
US $27.95
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
by Michael Port, Elizabeth Marshall
Hardcover, September 2008
US $19.95
Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals
by Paul M. McCord
Paperback, November 2006
US $19.95
Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition
by Jill Griffin
Paperback, October 2002
US $22.95
Customer.Community: Unleashing the Power of Your Customer Base
by Drew Banks, Kim Daus
Hardcover, April 2002
US $26.95
Listings:
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Unrelenting Innovation: How to Create a Culture for Market Dominance
by Gerard J. Tellis