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Scenario Planning: Managing for the Future, 2nd Edition
Gill Ringland
ISBN: 978-0-470-01881-1
Hardcover
490 pages
April 2006
US $70.00 add_to_cart.gif
 
After research at the University of California, Berkeley and as a Fellow at Somerville College, Oxford, Gill Ringland had a career in the IT industry. After roles in software houses, process control and semiconductor companies, she joined ICL. There she was responsible for building a £3bn new business over five years. As Head of Strategy she used scenarios to understand the complexities of the Information & Communications industry and map ICL’s future.
Gill is a past Member of SRC’s Computing Science Committee and of the Council of the Economic and Social Research Council. She is a Court Assistant of the Information Technologists Livery Company, an ICL Fellow Emeritus, a Fellow of the British Computer Society and Graduate of Stanford’s Senior Executive Program.
Since 2002 Gill has written and consulted widely as Fellow and Chief Executive of St Andrews Management Institute (SAMI). She is the author of three books – Scenario Planning, Scenarios in Business and Scenarios in Public Policy – all published by Wiley. Scenarios in Marketing, co-authored with Laurie Young, is currently in preparation.
 
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