Acknowledgements.

Credits.

Prologue.

1 Competitiveness: Changing the Mindset.

2 The Long and Winding Road to Competitiveness.

3 Working out National Competitiveness: The Cube Theory.

4 The Extended Enterprise.

5 Competitiveness and Work: A Love–Hate Relationship.

6 Competitiveness and Value Systems.

7 Competent People and Competitive People: They Are Not The Same....

Epilogue: A Beautiful, Competitive Mind.

References.

Index.