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Integrated Business Communication: In a Global Marketplace
Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart
ISBN: 978-0-470-02767-7
Paperback
448 pages
May 2007
US $90.00 add_to_cart.gif
 
Foreword.

Preface.

Acknowledgements.

Introduction.

PART ONE.

Chapter One Building Blocks of Communication.

Chapter Two The Complex World of the Sender.

Chapter Three Knowing the Receivers of Your Messages.

Chapter Four Breaking through the Noise.

Chapter Five Communication Channels.

PART TWO.

Chapter Six Business Communication and Public Relations Tools.

Chapter Seven External Communication: Messaging to Your Publics.

Chapter Eight Internal Communication: Messaging within Your Company.

Chapter Nine The Importance of Effective Communication in the Workplace.

Chapter Ten Issues of Organisational Leadership.

PART THREE.

Chapter Eleven Global Communication Expands.

Chapter Twelve Communication in the New Management World.

Chapter Thirteen Issues Affecting Communication Strategy.

Chapter Fourteen New Focus on Responsible Communication. Chapter Fifteen Looking Ahead.

 
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