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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Robert Passikoff
ISBN: 978-0-470-04022-5
Hardcover
256 pages
September 2006
US $29.95 add_to_cart.gif
 
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"…exceeds expectations…pithy and witty…" ( CPO Agenda, December 2006)
 
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