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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine
Michael E. Gordon, Donald J. Trump (Foreword by)
ISBN: 978-0-470-04712-5
Hardcover
272 pages
January 2007
US $21.95 add_to_cart.gif
 
Foreword by Donald Trump.

Acknowledgments.

Introduction: Buckle Up for Your Fantastic Voyage.

Chapter 1 Trump on Entrepreneurship.

Chapter 2 Unleash Your Entrepreneurial Power.

Chapter 3 Feel the Fear—Do It Anyway.

Chapter 4 Start Right—Build on the CUSTOMER Model.

Chapter 5 Scour the World for Ideas.

Chapter 6 Select One (And Only One) Opportunity.

Chapter 7 Bootstrap.

Chapter 8 Plan for the War with Your Competitors.

Chapter 9 Design Your Money Machine.

Chapter 10 Virtualize and Globalize.

Chapter 11 Do Well and Do Good.

Chapter 12 Devise a Winning Strategy.

Chapter 13 Project Your Growth and Profitability.

Chapter 14 Mobilize Powerful Resources Quickly.

Chapter 15 Develop a Simple, Effective Business Plan.

Chapter 16 Become a Win-Win Negotiator.

Chapter 17 Raise Money.

Chapter 18 Fixate on the Customer.

Chapter 19 Launch Your Venture!

Chapter 20 Suffer Growing Pains Joyfully.

Notes.

Index.

 
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