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Small Business & Entrepreneurship
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josseybass.com
Table of Contents
Preface: The Revolution Continues.
Introduction: Why Wellness is the Next Big Thing. Chapter One. Why We Need a Revolution. Chapter Two. The Baby Boom Generation: Understanding and Controlling the Demand for Wellness. Chapter Three. What You Need to Know About Food and Diet. Chapter Four. Making Your Fortune in Food. Chapter Five. Making Your Fortune in Medicine. Chapter Six. What You Must Know about Health Insurance. Chapter Seven. The New Health Insurance Solution: Helping Your Customers Finance Their Wellness. Chapter Eight. Making Your Fortune Distributing Wellness. Chapter Nine. Direct Selling – How to Get Started. Chapter Ten. Staking Your Claim: The Next Millionaires. Epilogue: Unlimited Wellness. Appendix A. Fat: What Is It, How Do We Get It, and How Do We Define It? Appendix B. Shifting from Sickness to Wellness Medical Care. Notes. Selected Bibliography. Acknowledgments. About the Author. Index.
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