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How to Measure Anything: Finding the Value of "Intangibles" in Business
Douglas W. Hubbard
ISBN: 978-0-470-11012-6
Hardcover
304 pages
August 2007
US $45.00 add_to_cart.gif
 
"How many times have you been asked to quantify something that is nebulous or intangible? As a system engineer at Sun, this happens to me all the time. A colleague of mine referred me to How to Measure Anything…one of the best books I've seen in this area." (blogs.sun.com; 1/28/08)

"After reading Hubbard's excellent book on 'How to Measure Anything', I was able to immediately solve several measurement challenges for my CEO and Business Owner colleagues. It should be on every manager's desk." (Amazon.com; 10/07)

"…the book for anyone who wants to know how to measure the value of information or any other intangible asset." (Computer Weekly, Tuesday 18th September 2007)

"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable. Quality? The value of telecommuting? The risk of IT project failure? the benefits of greater IT security? Public image? He says it can be done -- and without breaking the bank. Many IT steering committees won't approve projects that "can't be measured," so it behooves CIOs to figure this out! ...... If you'd like to fare better in the project-approval wars, take a look at this book." (ComputerWorld, 8/07)

"… allows [companies] to measure performance in such diverse areas as customer satisfaction, employee morale, quality and organisational flexibility." (CPO Agenda, Autumn 2007)

 
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