Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Business
General & Introductory
Business Strategy
Management
Leadership
Team Building
Marketing & Sales
Organizational Behavior
Organizational Design & Development
Human Resource Development
Conflict Resolution & Mediation
Project Management
Small Business & Entrepreneurship
Careers
 
Join Email Mailing List Join Postal Mailing List
josseybass.com
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Larry Weber
ISBN: 978-0-470-12417-8
Hardcover
240 pages
June 2007
US $24.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Author Information
Reviews
 
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
 
If you are an instructor, you may request an evaluation copy for this title.
Related Titles

Marketing & Sales