William Arruda—dubbed the "Personal Branding Guru" by media and clients alike—combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.

Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.