Introduction. Our Chief Want.

Chapter 1. Ignite Your Enthusiasm.

Light A Fire In Your Heart Before Sparking One In Theirs.

Chapter 2. Navigate The Way.

Deliver A Specific, Consistent And Memorable Vision.

Chapter 3. Sell The Benefit.

Put Your Listeners First.

Chapter 4. Paint A Picture.

Tell Powerful, Memorable And Actionable Stories.

Chapter 5. Invite Participation.

Solicit Input, Overcome Objections And Develop A Winning Strategy.

Chapter 6. Reinforce An Optimistic Outlook.

Become A Beacon Of Hope.

Chapter 7. Encourage People To Reach Their Potential.

Praise People, Invest In Them, And Unleash Their Potential.

Part II. Living The 7 Simple Secrets.

Introduction. Inspire Every Day, In Every Office And In Every Home.

Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan.

Chapter 9. 15 Minutes To 5-Star Service.

Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers.

Chapter 11. Wow 'Em Like Steve Jobs.

Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town.

Chapter 13. A Mission Impossible Fit For Tom Cruise.

Chapter 14. A Master Class In Motivation.

Conclusion. Be A Spellbinder.

Notes.

Index.

About the Author.