Foreword xi
Marvin Lewis

Prologue: Speed and Execution Are the Keys to Success 1

1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15
Football Example: UT vs. Pitt, 2003
Business Example: Problems with Six Sigma

2 You Are the Quarterback: Leading Your Organization to Improve 39
Football Example: Broncos vs. Browns, 1987
Business Example: Poor leadership at a distribution center

3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67
Football Example: USC vs. Notre Dame, 2005
Business Example: Improving new product delivery time and quality

4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91
Football Example: Dolphins vs. Jets, 1994
Business Example: Improving a company's price-quoting system

5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113
Football Example: Patriots vs. Panthers, 2004 Super Bowl
Business Example: Natural gas shortage crisis

6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135
Football Example: 49ers vs. Bengals, 1989 Super Bowl
Business Example: TMS Engineering

7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161
Football Example: Titans vs. Rams, 2000 Super Bowl
Business Example: CTSK Industries’ cost-cutting measures

8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191
Football Example: Kentucky vs. LSU, 2002
Business Example: Kingswood Valley Healthcare

9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215
Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006
Business Example: Tri-X Corporation

Epilogue: Winning Is Better Than Losing 239

Endnotes 251

Acknowledgments 255

About the Authors 257

Index 261