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Yours, Mine, and Ours: Creating a Compelling Donor Experience [E-Book]
Barry J. McLeish
ISBN: 978-0-470-18055-6
E-Book
288 pages
November 2007
US $39.95 add_to_cart.gif

Important E-Book Information


Other Available Formats: Hardcover
 
Table of Contents
 
Preface.

Introduction.

Acknowledgments.

CHAPTER 1 Redefining Boundaries.

CHAPTER 2 The Need for a New Mind-Set.

CHAPTER 3 The Tip of the Iceberg.

CHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers.

CHAPTER 5 The Mind of the Nonprofit Strategist.

CHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are Going to Get There.

CHAPTER 7 Integration and Communication: Issues Three and Four Continued.

CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry.

Afterword.

Index.