Preface.

Introduction.

PART ONE: THE ANATOMY OF INNOVATION.

1. Embedded Innovation in Action.

2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers.

PART TWO: RATIONAL DRIVERS.

3. The Strategic Architecture.

4. Management Systems.

5. The Innovation Pipeline.

6. Innovation Mentors.

7. Managing Execution and Results.

PART THREE: EMOTIONAL DRIVERS.

8. Learn.

9. Dream.

10. Create.

11. Heroes.

12. Spirit.

Conclusion: The Innovation Journey.

Epilogue: Dragons Be Here.

References.

Acknowledgments.

The Authors.

Index.