The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business, and demonstrates that leaders who are lighthearted earn more on average than their peers; entertaining workplaces have more loyal employees and customers; and employees who are considered humorous are vastly more likely to get promoted--especially to senior-level jobs.

The benefits of the Levity Effect are not based on speculation, but are built on extensive research and case studies from some of the world s most successful organizations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others. These models show how lightening up can drive real business results.