Terry Burton is the President and founder of Dig In Research 2007 Inc., a consultancy providing B2B research and strategic planning services to fundraising professionals based on his national survey of naming opportunities and named gifts. His online database includes over 31,000 entries that help to establish benchmarks for the market values of naming rights. He is the author of three books on stewardship, cofounder of a prospect research company called Rainforest Publications Inc., where he helped to coauthor a reference text on corporate giving, foundation giving, sponsorship, and employee giving in the workplace, before developing one of the first online research services for fundraising professionals called Prospect Research Online, now called iwave.com.