Introduction.

From the Old World to the New.

Section 1: Two Left Feet.

Typical Tactics Are Out of Sync with the Market.

Section 2: Center of the Universe.

Typical Tactics Are Focused on the Wrong Person.

Section 3: One-Night Stand.

Typical Tactics Damage Relationships and Long-Term Potential.

Section 4: May Cause Headaches, Dizziness, and Internal Bleeding.

Typical Tactics Harm Reputations and Create Unintended Consequences.

Contrarian Primer.

Pendulum Swing.

References.

About the Authors.

Index.