Preface.

The Contributors.

SOPHE.

PART ONE: FOUNDATIONS OF HEALTH PROMOTION PROGRAMS.

1. What Are Health Promotion Programs? (Carl I. Fertman, Diane D. Allensworth, M. Elaine Auld).

Health, Health Promotion, and Health Promotion Programs.

Historical Context for Health Promotion.

Healthy People: A National Public-Private Partnership to Promote Health.

Health Education and Health Promotion.

Settings for Health Promotion Programs.

Stakeholders in Health Promotion Programs.

2. Health Promotion Programs Designed to Eliminate Health Disparities (Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones).

Population Groups and Health Disparities.

Understanding Racial and Ethnic Differences in Health.

Four Strategies to Eliminate Health Disparities Among Minorities.

3. Theory in Health Promotion Programs (Leonard Jack Jr., Melissa Grim, Tyra Toston, Sara Lynch, Carlen McLin).

Theory in Health Promotion Programs.

Foundational Theories: Intrapersonal Level.

Foundational Theories: Interpersonal Level.

Foundational Theories: Population Level.

Models for Developing a Health Promotion Program.

Using Health Theories and Models.

PART TWO: PLANNING HEALTH PROMOTION PROGRAMS.

4. Assessing the Needs of a Target Population (James H. Price, Joseph A. Dake, Britney Ward).

Defining a Needs Assessment.

Conducting a Health Needs Assessment.

Promoting a Needs Assessment.

Using Primary Data Methods and Tools.

Using Secondary Data Methods and Tools.

Reporting and Sharing the Findings.

5. Making Decisions to Create and Support a Program (W. William Chen, Jiunn-Jye Sheu, Huey-Shys Chen).

Identifying a Mission Statement, Goals, and Objectives.

Writing Program Objectives.

Deciding on Program Interventions.

Selecting Health Promotion Materials.

Using Evidence-Based Interventions.

Developing Effective Policies and Procedures.

Transitioning to Program Implementation.

PART THREE: IMPLEMENTING HEALTH PROMOTION PROGRAMS.

6. Implementation Tools, Program Staff, and Budgets (Jean M. Breny Bontempi, Michael C. Fagen, Kathleen M. Roe).

From Program Planning to Action Planning.

Preparing a Logic Model.

Using a Gantt Chart to Guide Implementation.

Planning for Implementation Challenges.

Hiring and Managing High-Quality Program Staff.

Budgeting and Fiscal Management.

7. Advocacy (Regina A. Galer-Unti, Kelly Bishop Alley, Regina McCoy Pulliam).

Creating an Advocacy Agenda for a Program.

Advocacy as a Professional Responsibility.

Examples of Successful Health Policy Advocacy

Becoming Fluent in the Language of Advocacy.

Forming Alliances and Partnerships for Advocacy.

Advocacy Methods.

Advocacy and Technology.

8. Communicating Health Information Effectively (Neyal J. Ammary-Risch, Allison Zambon, Kelli McCormack Brown).

Communication in Health Promotion Programs.

Developing a Communication Plan for a Site.

Developing and Pretesting Concepts, Messages, and Materials.

9. Developing and Increasing Program Funding (Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide).

Sources of Program Funding.

Funding Varies by Target Population and Setting.

Writing a Grant Proposal.

Maintaining Relationships with Funders.

Fundraising.

Working with Board Members.

PART FOUR: EVALUATING AND SUSTAINING HEALTH PROMOTION PROGRAMS.

10. Evaluating and Improving a Health Promotion Program (Daniel Perales, Andy Fourney, Barbara MkNelly, Edward Mamary).

Program Evaluation Definition, Types, and Terms.

Evaluation Frameworks.

Evaluation Designs.

Data Collection and Analysis.

Evaluation Reports.

Evaluation and Program Design.

Implementing an Evaluation.

11. Leadership for Change and Sustainability (David A. Sleet, Sara L. Cole).

Catalyzing and Mastering Change.

Engaging Participants and Building Support.

Ensuring Competence Through Credentialing.

Enhancing Program Impact and Sustainability.

PART FIVE: HEALTH PROMOTION PROGRAMS IN DIVERSE SETTINGS.

12. Promoting Health in Schools and Universities (Marlene K. Tappe, Diane D. Allensworth, Jim Grizzell).

Rationale for Promoting Health in Schools and Universities.

Evolving Role of Promoting Health in Schools and Universities.

Current Role of Promoting Health in Schools and Universities

Resources and Tools.

Challenges.

Career Opportunities.

13. Patient-Focused Health Promotion Programs in Health Care Organizations (Louise Villejo, Cezanne Garcia, Katherine Crosson).

Evolving Role of Programs in Health Care Organizations.

Effective Programs in Health Care Organizations.

Resources and Tools.

Challenges.

Career Opportunities.

14. Health Promotion Programs in Workplace Settings (Laura Linnan, Kimberly L. Peabody, Jennifer Wieland).

Brief History of Work Site Health Promotion: 1970–Present.

Resources and Tools.

Challenges.

Career Opportunities.

15. Promoting Community Health: Local Health Departments and Community Health Organizations (Michael T. Hatcher, Diane D. Allensworth, Frances D. Butterfoss).

Brief History of Local Health Organizations.

Local Health Department Services.

Community Health Organization Services.

Resources and Tools.

Challenges.

Career Opportunities.

Glossary.

Index.