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Business Strategy
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josseybass.com
Preface.
Chapter One: Rising Up to the Global Challenge. Chapter Two: Building Global Presence. Chapter Three: Lessons from the Globalization of Wal-mart. Chapter Four: Exploiting Global Presence. Chapter Five: Cultivating a Global Mindset. Chapter Six: Building a Global Knowledge Machine. Chapter Seven: Dynamics of Global Business Teams. Chapter Eight: Globalizing the Young Venture. Chapter Nine: Leveraging China and India for Global Dominance. Notes. The Authors. Index. |