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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
Anil K. Gupta, Haiyan Wang
ISBN: 978-0-470-28424-7
Hardcover
272 pages
February 2009
US $29.95 add_to_cart.gif

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Preface

Acknowledgments

1. China and India-Four Stories Rolled into One

2. Think China and India, Not China or India

3. Megamarkets and Microcustomers: Fighting for Local Market Dominance:

4. Leveraging China and India for Global Advantage

5. Competing with Dragons and Tigers on the Global Stage

6. The War for Talent: Dealing with Scarcity in the Midst of Plenty

7. Global Enterprise 2020

Notes

The Authors

Index.

 
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