1. The Innovation Is in the Business Model~MS.

2. Discovering New Business Models~MS.

3. Creativity Is Not Enough: From Discovering to Implementing New Business Models~MS.

4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS?

5. Separation Is Not Enough: How to Achieve Ambidexterity~MS.

6. Responding to Business-Model Innovation~MS.

7. When Would Established Firms Discover New Business Models~MS?

8. Rethinking Innovation in the Big Firm~MS.

Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS.

Appendix B: How to Enhance Corporate Creativity~MS.

Appendix C: How to Measure Relatedness Between Two Markets~MS.

Notes.

References.

Acknowledgements.

The Author.

Index.