1 The Emergence of the Hapless Executive.

2 Defining and Refining Competitive Intelligence.

3 Competitive Intelligence: What You Don’t Know Will Hurt You.

4 Why Fixating on Competitors Is Misguided.

5 Three Critical Distinctions.

6 All Information is Not Equal.

7 Knowing When and Why to Power Up the CI Engine.

8 Next Steps for You and Your Company.

9 Understanding and Evaluating Information Sources.

10 Performing Like a CI Pro.

11 Demystifying Competitive Intelligence, One Myth at a Time.

12 What’s in It for Me?

13 Playing by the Rules, SCIP, Resources.

Acknowledgments.

About the Author.

Index.