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Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money
Jonathan Estes
ISBN: 978-0-470-38779-5
Hardcover
224 pages
March 2009
US $29.95 add_to_cart.gif
 
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Table of Contents
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Foreword.

Introduction.

Chapter 1. The Green Rush.

Chapter 2. Taking the First Step.

Chapter 3. Defining Sustainability.

Chapter 4. A Framework for Strategic Sustainability Planning.

Chapter 5. Measuring Sustainability Outcomes.

Chapter 6. Marketing Sustainability and Transparency.

Chapter 7. Building Smart Green Companies.

Chapter 8. Smart Green Leaders.

Appendix.

Glossary.

Index.

 
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