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Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan w/CD-ROM, 2nd Edition
Sally J Patterson, Janel M. Radtke
ISBN: 978-0-470-40122-4
Hardcover
288 pages
January 2009
US $60.00 add_to_cart.gif

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Description
 
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes an accompanying CD-ROM, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Please Note:
Because of the rapidly changing nature of information in this field, this product may be updated with annual supplements or with future editions. If a supplement already exists, it will be sent to you free of charge with your purchase of the main volume. We will send on approval any future supplements or new editions when they become available.
 
If you are an instructor, you may request an evaluation copy for this title.