Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Business
Assessment, Evaluation and Research Methods
General & Introductory
Leadership
Management
Human Resource Development
Organization & Management Theory
Team Building
Consulting
Production Operations Management
Careers
Marketing & Sales
Business Strategy
Personal Career Development
Conflict Resolution & Mediation
Business & Society
 
Join Email Mailing List Join Postal Mailing List
josseybass.com
Marketing to the Social Web: How Digital Customer Communities Build Your Business, 2nd Edition
Larry Weber
ISBN: 978-0-470-41097-4
Hardcover
272 pages
March 2009
US $24.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Author Information
 

Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.

 
If you are an instructor, you may request an evaluation copy for this title.
Find supplements, online resources, and technology solutions for this title on Wiley.com.
An online version of this title is available for licence through Wiley Online Library.
More by This Author Larry Weber
Related Titles

Marketing & Sales
Share This      Printer Ready Printer-ready version