1 A Generational Battle Ahead.

2 A Workforce to Reckon With.

3 Attracting Millennials . . . The “Cool Factor”.

4 Those Other Children of Boomers . . . Generation X.

5 Creating a Millennial-Friendly Culture.

6 Managing Millennials.

7 Millennial or Boomer?

8 Preparing Millennials to Lead.

9 R U Communicating with Millennials?

10 Marketing to Millennials.

11 Where to Start?

Notes.

About the Authors.

Index.