1. Before NetApp On Computers, Colleges, Castration, and Risk.

Interlude: What NetApp Does.

2. Starting NetApp On Toasters, Angels, Resellers, and Ferraris.

Interlude: Redundant Array of Pyramid Hieroglyphics (RAPH).

3. CEO Lessons On Pixie Dust, Decision Making, Candor, and Going Public.

Interlude: Tom Mendoza’s Lessons on Public Speaking.

PART TWO: Turbulent Adolescence.

4. Hypergrowth On Goals, Doubling, Ancestors, and Pain.

Interlude: How to Fail in Executive Staff Presentations.

5. Values and Culture On Dilbert, Drooling, Lies, and Game Theory.

Interlude: Lawyers Aren’t Evil Fairness and Morality Are Not Their Job.

6. Managing Engineers On Development, Consensus, Doctor Death, and Magic.

Interlude: Scientific-Truth and Useful-Truth.

PART THREE: Grown-Up Company.

7. Customers On Love, Enterprise, Simplicity, and Partners.

Interlude: Shark Island A Parable of Risk and Mass Media.

8. Strategic Change On Reversing Course, Chocolate, Debates, and Core Beliefs.

Interlude: Speckled-Egg Thinking.

9. Vision On Whining, Eras, Future History, and the Meaning of Life.

Appendix A. Early NetApp Business Plan.

Appendix B. NetApp Company Values.

Glossary.

Bibliography.

Acknowledgments.

The Author.

Index.