Chip R. Bell is founder and Senior Partner of The Chip Bell Group, a consulting firm that helps organizations create sustainable long-term customer devotion. He has served as a consultant or trainer to such major brands as Ritz-Carlton, the USAA, Hertz, Microsoft, and GE.

John R. Patterson is founder and President of Progressive Insights, a Chip Bell Group alliance partner. With more than twenty years of leadership experience, his consultingpractice focuses on helping organizations create and sustain incredible customer experiences.