PART ONE TWELVE TAKE-THEIR-BREATH-AWAY STRATEGIES.

Chapter 1 Animation.

Chapter 2 Reinvention.

Chapter 3 Decoration.

Chapter 4 Camouflage.

Chapter 5 Concierge.

Chapter 6 Partnership.

Chapter 7 Cult-Like.

Chapter 8 Luxury.

Chapter 9 Air.

Chapter 10 Air Defense.

Chapter 11 Scout’s Honor.

Chapter 12 Firefighter.

PART TWO THE TAKE-THEIR-BREATH-AWAY EXECUTION PLAN.

Chapter 13 Insight: Understanding Your Customer.

Chapter 14 Oversight: Assessing Your Launch Pad.

Chapter 15 Spotlight: Choosing a Take-Their-Breath-Away Strategy.

Chapter 16 Foresight: Unearthing Potential Customer Stressors.

Chapter 17 Green Light: Launch Lessons for Leaders.

Notes.

About the Authors.

Thanks!

Bibliography.

Index.