Ron Alsop, a longtime writer and editor for The Wall Street Journal, is the author of The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He speaks frequently at conferences and universities about corporate reputation, the millennial generation, business education, and career development. A graduate of Indiana University, he lives in Summit, New Jersey, and can be contacted at www.thetrophykids.com.