Acknowledgments.

The Authors.

1 Organizations with Charisma: An Introduction.

Beyond Charismatic Leaders.

Old Paradigms.

What Makes a Charismatic Organization?

2 How Social Capital Builds Charisma.

City Year’s Social Capital.

Defi ning Social Capital.

The Power of Social Capital.

Lessons from the Progressive Era.

Today’s Nonprofi t Environment.

Part One: Building a Charismatic Organization: A Strong Core.

3 Mission Motivation.

Mission Matters.

A Compelling Mission.

Infusing the Mission: Honest Tea.

Unity Through Purpose: Tufts University.

Lessons for Leaders.

4 Can-Do Culture.

What Is Culture?

Why Culture Matters.

The Impact of Culture on Performance.

Where Culture Comes From: The OPX Story.

Communicating Culture: City Year.

Lessons for Leaders.

5 Data-Driven Decision Making.

Data Matters.

Data-Driven Culture.

A Road Map and Other Tools.

Evaluation.

Lessons for Leaders.

6 Purposeful Innovation.

Innovation.

Disruptive and Sustaining Innovation.

Why Innovate.

Challenges for Nonprofi t Innovators.

Building the Capacity for Innovation.

One Organization’s Innovation Process: Citizen Schools.

Systems for Innovation.

Lessons for Leaders.

7 People-Focused Management.

The Power of People.

Hiring the Right People.

The Wrong People.

Keeping the Right People.

Volunteers.

The Board.

Lessons for Leaders.

Part Two: Using Charisma: Growing a Community of Support.

8 Compelling Communications.

Why Communication Matters.

The Right Tools.

Getting the Story Right: Raw Materials.

Getting the Word Out: Tools for Communicating.

Make the Offi ce Speak.

Lessons for Leaders.

9 Active Outreach.

Reaching Out.

Making Connections.

Welcoming Visitors: Lessons from Religious and Education Institutions.

A Model Visitors Program: City Year.

Lessons for Leaders.

10 Meaningful Involvement.

Involvement with Meaning.

Involvement Strategies.

Lessons for Leaders.

11 Lessons for Leaders: Concluding Thoughts.

Notes.

Index.