Chapter 1: Introduction to the Nonprofit Sector.

Objectives.

A Third Sector.

A Tax based Definition.

A Structural-Operational Definition.

Size and Economic Significance of the Nonprofit Sector.

Sources of Income.

Philanthropic Income.

Summary.

Chapter 2: The Development of a Profession (Eugene R Tempel and Sarah K Nathan).

Chapter 3: Ethical Fundraising.

Chapter 4: Individual Giving Behavior.

Chapter 5: Social Influences on Giving.

Part 2: Fundraising Planning.

Chapter 6: Fundraising Planning: The Fundraising Audit.

Chapter 7: Fundraising Planning.

Chapter 8: The Case For Support (Timothy L Seiler and Eva E. Aldrich).

Chapter 9: Assessing Fundraising Performance.

Part 3: Fundraising Methods.

Chapter 10: Direct Response Fundraising.

Chapter 11 Fundraising Online: Techniques and Tools (Ted Hart and Adrian Sargeant).

Chapter 12: Donor Retention and Development.

Chapter 13: Major Gift Fundraising (Robert F. Hartsook and Adrian Sargeant).

Chapter 14: Bequest, In Memoriam and Tribute Giving.

Chapter 15: Planned Giving (Matthew J. Beem and Adrian Sargeant).

Chapter 16: Corporate Giving and Fundraising (Dwight F Burlingame and Adrian Sargeant).

Chapter 17: Grant Fundraising.

Part 4: Fundraising and Civil Society.

Chapter 18: Managing Fundraising Volunteers (Walter Wymer and Adrian Sargeant).

Chapter 19: Events Fundraising.

Chapter 20: Women and Philanthropy (Debra J Mesch and Andrea Pactor).

Chapter 21: Public Trust and Confidence.

Chapter 22: The Social Role of Fundraising (Richard B. Gunderman).