Acknowledgments.

CHAPTER 1 Introduction.

Themes.

Case Study: A CFO’s Dilemma.

CHAPTER 2 Why Are Ethics Critical?

What Is the Objective?

The Research.

Stakeholder Approach.

All Animals Are Equal, but ...

A Two-Way Street.

Uncle Sam.

Toward a Workable Model.

CHAPTER 3 Why ‘‘Business’’ Ethics Is Not Just about Corporations.

Case Study: The Duke University Lacrosse Scandal.

20/20 Hindsight.

The Burden of Expectations.

Case Study: The United Way.

A Broad Impact.

CHAPTER 4 A Historical Review.

The Ancient World.

Greek Citizens’ Code.

Military Codes.

Cardinal Virtues and Vices.

Business Ethics in Times Past.

Timbuktu.

Case Study: Saint Thomas Aquinas.

Case Study: Arthur Andersen.

The Nature of Man.

CHAPTER 5 Why Do People Behave Badly?

Moral Development.

Fraud Triangle.

Propensity.

Hierarchy of Needs.

Case Study: Walt Pavlo.

There but for the Grace of God.

Broken Windows.

Rending Moral Fabric.

CHAPTER 6 Work Environment and Group Dynamics.

Social Animals.

Relative Ethics.

Social Control Theory.

Case Study: The Stanford Prison Experiment.

Elements of Social Bonding.

Case Study: The Milgram Experiment.

Power, Authority, and Proximity.

Positive Peer Pressure.

CHAPTER 7 Leadership.

Tone at the Top.

Authenticity.

Case Study: Václav Havel.

Outside Perspectives.

Case Study: The Smithsonian Institution.

Leadership Bonding.

CHAPTER 8 The Common Element—Trust.

Prisoners’ Dilemma.

Trust.

The Cost of Trust.

Case Study: The Tylenol Poisonings.

A Well of Goodwill.

Case Study: Firestone–Ford Tire Recalls.

Two Approaches.

CHAPTER 9 Building an Army of Davids.

Herding Cats.

1 Samuel 17.

Breaking the Chains.

Basic Principles.

Evangelize.

Case Study: Jordan’s Furniture.

Back to Maslow.

Moral Hazard.

Causes and Culture.

CHAPTER 10 The Positive Power of Peer Pressure.

The Gentleman at Dinner.

Belief.

I Fly SWA.

Attachment.

Commitment.

Involvement.

In the Trenches.

Why Are We Doing This?

The Whole Picture.

CHAPTER 11 How to Develop Leadership.

Fore!

Case Study: Whirlpool and Leadership Development.

Investing in the Future.

Emerging Leaders.

A Bias.

CHAPTER 12 The Logic of William of Ockham.

Law of Parsimony.

Is It the Means or the Ends?

The Whole View.

All Organizations Are Businesses.

Case Study: University versus Nation.

All about Me.

Case Study: Charles Ponzi and His Scheme.

Enjoying the Kool-Aid.

CEO and Trust.

Feeding the Wolf.

Index.