Part One: Get Real.

Essential One: Wake Up.

Essential Two: Look Ahead.

Part Two: Get to Work.

Essential Three: Create.

Essential Four: Segment.

Essential Five: Implement.

Part Three: Get Prepared.

Essential Six: Sustain.

Essential Seven: Survive.

Part Four: What It Means to You.

Build a Talent Brand Legacy.

Notes.

Acknowledgments.

Index.

About the Authors.