VIVEK SEHGAL is Senior Director of Research at Manhattan Associates, the world's foremost supply chain solutions company, with over 1,200 customers, including seventeen of AMR's Top 50 supply chains, and forty-three of the top 100 retailers. Prior to working with Manhattan Associates, Vivek worked for Fortune 20 companies like The Home Depot and GE in various leadership roles in their supply chain technology groups. He is a current member of the Science Advisory Board at Manhattan Associates, working with the industry to define new optimization opportunities in supply chain solutions.