The transformation challenge.

1 Once Upon a Time In Transformation.

Profiles of selected companies in transformation.

2 What Got You Here May Kill You There.

Letting go of legacy success in order to prosper in the future.

3 Yesterday's Leadership Skills May Prevent Tomorrow's Success.

Aligning leadership with transformation.

4 There Is No Strategy If Nobody Knows What to Do.

Translating strategy into action moving forward.

5 Transforming Strategy Requires More Than Expensive Software.

How to keep from being a fool with a tool.

6 Transform Human Resources into a Strategic Advantage.

How to engage HR at a strategic level.

7 Your Customers Are Always Right, Except When They Aren't.

Doing what is right for customers even when it is not what they asked for.

8 Don't Let Analysts Run Your Business.

Pleasing the street is not always what it's cracked up to be.

9 Merger Is Not a Four-Letter Word.

How to reduce the risk of value loss in merging companies.

10 Who Melted My Cheese?

How to deal with the mixture of two different recipes for success

11 Spin Is Overrated for Creating Value.

Replacing rhetoric with real communication.

12 Consultants Are Not an Excuse for Not Knowing Your Business.

How to engage professional services for maximum return.

Conclusion.

Next steps in creating better models and methods to transform organizations.

Acknowledgments.

About the Authors.

Index.