Preface to the Fourth Edition.

About the Contributors.

1 The Entrepreneurial Process (William D. Bygrave).

2 Idea Generation (Heidi M. Neck).

3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).

4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).

5 Business Planning (Andrew Zacharakis).

6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).

8 Debt and Other Forms of Financing (Joel M. Shulman).

9 External Assistance for Start-ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).

10 Legal and Tax Issues (Richard Mandel).

11 Intellectual Property (Kirk Teska and Joseph S. Iandiorio).

12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).

13 Beyond Start-up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).

14 Franchising (Steve Spinelli).

15 Social Entrepreneurship (Heidi M. Neck).

Glossary.

Index.