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The Power of Legacy and Planned Gifts: How Nonprofits and Donors Work Together to Change the World
Kevin Johnson
ISBN: 978-0-470-54136-4
Paperback
336 pages
April 2010
US $40.00 add_to_cart.gif

Other Available Formats: E-Book
This Title is Part of the Following Series:
Kim Klein's Fundraising Series
 
Listen to the Podcast

List of Exercises, Exhibits, Figures, and Tables.

Preface.

Introduction.

Part One 1.

1 Loyal Donors and the Path to Nonprofi t Sustainability.

2 Transforming Old Habits into New Strategies.

3 Assumptions That Mean Success or Failure.

4 It’s Valuable to Make Your Own Plans First.

5 A Reason to Give: Inspiration and the Donor Experience.

Part Two.

6 The Four Steps to Create a Stream of Gifts.

7 Step 1: Setting the Stage for Legacy Gifts.

8 Step 2: Building Trust and Credibility.

9 Step 3: The Tipping Point.

10 Step 4: Putting It to Work: Going Public.

Part Three.

11 Integrating Legacy Gifts into Daily Work.

12 Gift Tools.

13 Advisors Moving to Center Stage.

14 Transparency and Ethics.

Resources.

Glossary.

Endnotes.

Acknowledgments.

About the Author.

Index.

 
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