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Fundraising with The Raiser's Edge: A Non-Technical Guide
Bill Connors
ISBN: 978-0-470-56056-3
Paperback
288 pages
March 2010
US $45.00 add_to_cart.gif
 
"The book has a simple premise: If you are smart enough to be a professional fund raiser, you're smart enough to learn to properly use the software. Connors' work has a 3-fold purpose: to enable the professional to work with database staff to meet objectives with the least possible confusion and stress; to familiarize the professional with the parts of the database that it is necessary to master, in order to best utilize it; and, finally, to enable the organization's staff to set up, maintain, and maximize the database's usefulness. The fact that Connors meets these objectives in a concise and readable manner makes this book a "must-have" for every professional fundraiser." (SanFranciscoBookReview, June 2010)
 
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