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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Jim Sterne, David Meerman Scott (Foreword by)
ISBN: 978-0-470-58378-4
Hardcover
272 pages
April 2010
US $24.95 add_to_cart.gif
 
Description
Table of Contents
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Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Author Information
 
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.
 
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