About the Author.

Introduction.

PART I Something Has to Give.

Chapter 1 Who Are You Listening To?

Chapter 2 Change Is a Choice.

Chapter 3 Rearranging the Chairs on the Titanic.

Chapter 4 Reinvention.

Chapter 5 Every Innovative Business Has a Great Story.

Chapter 6 The Alarm Is Sounding…and We Keep Hitting the Snooze Button.

Chapter 7 The World Is on Fire.

Chapter 8 Our Civilization Is a Pyramid Scheme.

Chapter 9 Five Bright Lights.

PART II Seven-Step Challenge.

Step 1 Do Whatever It Takes to Exceed Expectations.

Step 2 Commit to Daily Measurable Improvement. 

Step 3 Develop an Accountability Matrix.

Step 4 Reinvigorate Your organization Through Multidimensional Thinking.

Step 5 Create a Culture of Shared Sacrifice.

Step 6 Trnsform Your Business Philosophy to a Triple Bottom Line.

Step 7 Dedicate Yourself to a Lifetime of Making a Difference.

30 Day Pledge.

Now Is the Time.

Resources.