The Authors.

Part One Introduction to Key Concepts.

1 Who Will Find This Book Useful, and How?

2 Two Aspects of Sustainability.

Part Two Mapping Your Business Model: The Matrix Map.

3 Identifying Core Activities: Business Lines.

4 Determining Profi tability.

5 Determining Relative Impact.

6 Mapping the Matrix.

Part Three Making Choices to Adjust the Business Model.

7 The Strategic Imperatives.

8 Toward the New Business Model.

9 The Morphing Map.

Part Four The Business Logic of Nonprofit Income Types.

10 A Look at the Business Logic of Types of Donations.

11 Earned-Income Business Lines.

Part Five Ongoing Decision Making and Leadership.

12 The Matrix Map and Strategic Planning.

13 Decision Making and Leadership.

Concluding Words.

Additional Resources.

Acknowledgments.

Index.