Foreword.

Introduction.

SECTION I THIS IS HARDER THAN IT LOOKS.

CHAPTER 1 The Arc of Your Potential.

CHAPTER 2 Your Raise Becomes Effective When You Do.

CHAPTER 3 The Will, Skill, and Drill of Selling More Than You Ever Thought Possible.

CHAPTER 4 One Golf Lesson Doesn’t Make You a Golfer—Great Potential Requires Great Work to Realize.

SECTION II ENGAGE YOUR WILL.

CHAPTER 5 Debunking the "Sales Personality" Myth.

CHAPTER 6 The Will Killers.

CHAPTER 7 Fire Yourself Up: Five Simple Steps to Engage Your Will.

SECTION III ESSENTIAL SKILLS.

CHAPTER 8 The Logic and Emotion of Selling.

CHAPTER 9 Create Your Own Unique Super Successful Sales Process.

CHAPTER 10 Build Your Own Ocean of Opportunities.

CHAPTER 11 Develop Your Trust and Positive Intent.

CHAPTER 12 Learn the Subtleties of Power Listening.

CHAPTER 13 Gather the Facts and Develop a Value Proposition.

CHAPTER 14 Engineer a Decision: Helping Your Customers Buy.

CHAPTER 15 Don’t Screw Up: Handling Questions, Concerns, and Objections.

SECTION IV THE DRILL: SUCCEED EVERY DAY.

CHAPTER 16 Create Your Super Simple Sales Success Plan.

CHAPTER 17 Come Out Swinging: Execute Your Sales Plan Every Day.

CHAPTER 18 Intensity, Velocity, and Mentorship: Spin Up the Arc of Your Potential.

About the Author.

Index.