How do university leaders know if their institution's efforts to raise private gifts are effective? With so many presidents, provosts, and deans having very little hands-on experience in fundraising, this is often a difficult question to answer. What is not difficult is to see that the need for private gifts will only continue to escalate, particularly at public universities that have seen state investment in high education deteriorate.

Fundraising topics covered in this volume include:

1. The growing role of private giving in financing the modern university
2. The Foundation-Institution Partnership: The Role of Institutionally Related
3. Foundations in Public Higher Education
4. The Challenge of Funding Fundraising
5. Leading the Way: The Role of Presidents and Academic Deans in Fundraising
6. Determining the Success of Fundraising Programs
7. Integrating Development, Alumni Relations, and Marketing for Fundraising Success
8. Balancing Fundraising in Academic Programs and Intercollegiate Athletics
9. Prospect Development Systems: Empowering Artful Fundraising
10. Recruiting, Training, and Retaining High-Performance Development Teams

This is the 149th issue of the Jossey-Bass higher education quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.