‘The biggest economic downturn in our lifetimes has clearly highlighted the limitations of the plc model that has been the basis of our western economy for generations. However, this thought-provoking, well-written analysis shows that there are viable sustainable alternatives, which should be considered as we move to a post recession world.’ - Patrick Allen, Marketing Director, The Co-operative Group  

'A hugely entertaining analysis that cuts through the rhetoric and offers new insights into the causes and cure for greenwash.' – Mark Line, Executive Chairman, Two Tomorrow’s Group