Chapter 1 An Irrational Animal.

1.1 The Sneetches and Other Parables.

1.2 A Rose by Any Other Name.

1.3 ’Tis the Season for Extraordinary Mass Acquisition.

Chapter 2 The Necessary Lie.

2.1 What is Marketing?

2.2 A Brief History of Shouting – Part 1.

2.3 A Brief History of Shouting – Part 2.

2.4 Omnipotent Slaves.

Chapter 3 You Can’t Handle the Truth.

3.1 Keep It Simple, Stupid.

3.2 An Extraordinary Addiction.

3.3 The Tuna that won’t Turn Pink in the Can.

Chapter 4 Guilt is the New Fear.

4.1 The Pet Goat, and Other Frightening Stories.

4.2 Culpability Killed the Cat.

4.3 The Big Green Button.

Chapter 5 Shades of Green.

5.1 A Sweet Truth, or, A-Till-a the Un-healthy.

5.2 A Token of Appreciation.

5.3 The Arabian Babbler and Bob Dylan.

Chapter 6 Reparations.

6.1 Ask not . . . .

6.2 It’s OK to be Bad.

6.3 What Now?

Index.