Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co-author of China CEO: Voices of Experience published by John Wiley & Sons in 2006. His third book, China's State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.

Dr. Shengjun Liu is the Assistant Director of Case Development Center of CEIBS. His research interest includes corporate governance, human resource management, and emerging Chinese multinationals. He first worked at Shenzhen Stock Exchange before joining CEIBS (China Europe International Business School). His publications have appeared in Asia Case Research Journal and leading Chinese journals such as Harvard Business Review (China), as well as in some widely read Chinese newspapers. He is also the co-author of Selected Cases of CEIBS by China CITIC Press.