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The Branding of MTV: Will Internet Kill the Video Star?
Paul Temporal
ISBN: 978-0-470-82271-5
Hardcover
250 pages
June 2008
US $24.95 add_to_cart.gif
 
Author Information
 
Dr. Paul Temporal is Asia’s leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results-oriented approach. He has taught at leading business schools, and  is an Associate Fellow at the University of Oxford and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous best-selling books, including Branding in Asia, Advanced Brand Management, and Asia’s Star Brands.

He is group managing director at Temporal Brand Consulting, and can be contacted at www.temporalbrand.com.

 
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