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The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Robert W. Swaim
ISBN: 978-0-470-82406-1
Paperback
250 pages
December 2009
US $34.95 add_to_cart.gif
 
Table of Contents
 
Acknowledgments.

Preface: Peter F. Drucker (1909–2005).

Chapter 1 Drucker on Managing Growth.

Chapter 2 Strategy and the Purpose of a Business.

Chapter 3 Dissecting the Interview and Drucker on Marketing.

Chapter 4 The Five Deadly Business Sins.

Chapter 5 Innovation and Entrepreneurship.

Chapter 6 Getting Rid of Yesterday.

Chapter 7 External Growth Strategies.

Chapter 8 Family Business Management.

Chapter 9 Drucker and the Next Society.

Chapter 10 Planning and Managing Organizational Change.

Chapter 11 Strategic Planning: The Entrepreneurial Skill.

Chapter 12 Strategic Decision Making.

Appendix A Strategic Management Application Tools.

Bibliography.

Index.

 
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