The Editor xv

The Contributors xvii

Foreword xxix

Introduction to the Third Edition xxxi
David O. Renz

PART ONE: THE CONTEXT AND INSTITUTIONAL SETTING OF THE NONPROFIT SECTOR 1

1 Historical Perspectives on Nonprofit Organizations in the United States 3
Peter Dobkin Hall

2 The Legal Framework of the Nonprofit Sector in the United States 42
Bruce R. Hopkins and Virginia C. Gross

3 The Changing Context of Nonprofit Leadership and Management 77
Lester M. Salamon

4 The Many Faces of Nonprofit Accountability 101
Alnoor Ebrahim

PART TWO: LEADING AND GOVERNING NONPROFIT ORGANIZATIONS 123

5 Leadership, Governance, and the Work of the Board 125
David O. Renz

6 Executive Leadership 157
Robert D. Herman

7 Ethical Nonprofit Management: Core Values and Key Practices 178
Thomas H. Jeavons

8 Strategic Management 206
William A. Brown

9 Strategic Planning and the Strategy Change Cycle 230
John M. Bryson

10 Social Entrepreneurship and Social Enterprise 262
Matthew T. A. Nash

PART THREE: MANAGING NONPROFIT OPERATIONS 299

11 Marketing for Nonprofit Organizations 301
Brenda Gainer

12 Strategic Communications 329
Kathy Bonk

13 Advocacy, Lobbying, and Social Change 347
Marcia Avner

14 Collaboration and Strategic Alliances 375
John A. Yankey and Carol K. Willen

15 Outcome Assessment and Program Evaluation 401
John Clayton Thomas

16 Evaluating the Effectiveness of Nonprofit Organizations 431
Vic Murray

PART FOUR: DEVELOPING AND MANAGING NONPROFIT FINANCIAL RESOURCES 459

17 Financial Leadership in Nonprofit Organizations 461
Jeanne Bell

18 Nonprofit Finance: Developing Nonprofit Resources 482
Dennis R. Young

19 Designing and Managing the Fundraising Program 505
Robert E. Fogal

20 Social Enterprise and Nonprofit Ventures 524
Scott T. Helm

21 Managing the Challenges of Government Contracts 553
Steven Rathgeb Smith

22 Financial Management and Accounting 580
David W. Young

23 Risk Management 642
Melanie Lockwood Herman

PART FIVE: LEADING AND MANAGING PEOPLE IN NONPROFITS 667

24 Effective Human Resource Practices: Recruitment and Retention in Nonprofit Organizations 669
Mary R. Watson and Rikki Abzug

25 Total Rewards Programs in Nonprofit Organizations 709
Nancy E. Day

26 Designing and Managing Volunteer Programs 753
Jeffrey L. Brudney

Conclusion: The Future of Nonprofit Leadership and Management 794
David O. Renz

Name Index 805

Subject Index 815